MCCANN Spain

We believe in the power of Meaningful Brand Platforms to create enduring and culture-shifting advertising that exponentially grows our clients’ brands and businesses. This is proven out in platforms like L’Oreal’s “I’m Worth It” (over 50 years old) and Mastercard’s “Priceless” (recently celebrated its 25th anniversary). This is not by accident. Our founder laid out our mission in 1912 to produce communication that “told the truth and told it well.” That mantra of “Truth Well Told” is at the heart of what we do and unifies us in our mission as a network. As we emerge from the pandemic we felt the time was right to re-introduce our brand: doubling down on our heritage, celebrating the power of our global network and positioning ourselves to attract and retain the best and most diverse talent to support our clients’ business and brand objectives.

McCann has created some of the best-known and most iconic advertising campaigns of the last century. Today, our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.